Digital Magazine for B2B CE Retail Products & Strategy News


CE China Vendor Focus: Galanz

By Editorial TeamFebruary 27, 2021

Tell our readers about your products. Are there any special customized products for the Chinese market and for overseas markets? Are there any new or innovative products developed in response to the COVID-19 pandemic?

Galanz has always been committed to innovation and R&D. Apart from our key products such as microwave ovens, kitchen appliances, refrigerators and washing machines, we have increased our R&D investment into health-care home appliances. Galanz has launched the Model GZ20 Air Disinfector and with the introduction, presents the Galanz solution for healthy living to the global market. Health has always been a common pursuit of humankind, particularly during the COVID-19 pandemic era. According to a data report issued by the Fudan Fuda Testing Center, a certification authority in China, Model GZ20 can kill up to 99.99 percent of the coronavirus (SARS-CoV-2) in 30 minutes, under certain laboratory conditions.

Did you make any changes relating to your sales channels in China in 2020 due to the  COVID-19 pandemic?

In the first half of 2020, Galanz expanded online sales and retail channels though live streaming, its e-commerce platform and social media marketing, to stay in closer communication with our consumers. With the resumption of work, Galanz has gained considerable YoY growth in production and sales, and has kept strong sales momentum through 2020.

What are prospects for the market and for sales development in 2021?

As the COVID-19 pandemic comes further under control in 2021, domestic and overseas market demand will gradually recover. Galanz is cautiously optimistic regarding the market and sales, and will launch more smart home, kitchen and health-care appliances products. We expect that the sales of all home appliances categories will gain in growth in 2021.

Why is CE China, taking place in September in Guangzhou, an important trade show for you?

CE China is hosted by IFA, and we believe that because of the expertise of IFA, CE China will be a perfect and important platform to boost our corporate image and new products, to promote our brand and product awareness, and to bring more customer resources to Galanz. Galanz previously participated as an exhibitor at CE China in both 2018 and 2019, and we hope we can deepen our cooperation in the near future.